SEO (search engine optimization) you must come across the term SEO especially if you are a blogger or web content writer. SEO is the process of optimizing your website and content to get un-paid, traffic from the search engine results page.
Search engines ranks websites and webpages on their search pages to give the user convenient in finding the relevant data of his need. SEO is to change the content and website to make them attractive and friendly to the search engine.
Either you are a blogger or article writer you can easily learn SEO at home for free. SEO will be beneficial in many ways to you that we will discuss in a few seconds.
Why We Need To Learn SEO?
In today’s competitive market, SEO marketing is more important than ever. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives.
In online competition, one of the first tools you can acquire is SEO through which you can mark the battle. Let’s take a glance over the reasons why we need to learn SEO.
You Will Learn How Google Search Engine Work
There are two types of traffic Paid traffic & Organic traffic. Paid is your target audience which engages with your website intentionally. While Organic reach your website as a visitor or have a little to do with your website or blog.
Organic traffic is important when you have to rank your website on the search engine like Google, Bing, and Yahoo, etc. 87% website traffic comes from search Engines.
Google ranks websites based on 200+ factors and algorithms change many times every year. Well to get a place in the brightest place, you need to cope with them as much as possible. SEO is the tool that you can use to learn about these factors.
SEO Is a Long-Term Investment
SEO does not result instantly but it needs time especially when you are starting. SEO works like the phrase says “slow and steady wins the race” You need to be patient. Doing SEO is like trading stocks that give a good profit in a while.
SEO is a long-term game. You should never stop working on SEO of your website, else your ranking will down in no time. You need to do SEO regularly as of changing algorithms.
SEO is a Good Career Choice
As said above SEO is not just for bloggers or webmasters but if you are not one, it is excellent for you as well. As thousands of websites are been creating daily, the need for SEO experts is increasing as parallel. They all need the highest position on searches. You can learn SEO and serve your expertise with other websites.
The SEO industry is expected to be an 80 billion dollar industry in 2020. Being a long-term work it is a bright field for a career. You can step inside the high-paying industry.
SEO is a Chief Ingredient of Digital marketing
SEO is an important part of digital marketing and makes about 1/3rd of it. SEO is one of the top online skills and will always remain a top need for a successful digital marketer. Every digital marketer must have the know-how of SEO. For being a professional digital marketer you must acquire basic knowledge of SEO.
Source of Traffic at No Cost
Getting organic traffic from Google is free of cost. However, it requires a lot of time and effort because a lot of your competitors are doing SEO. Organic traffic is a big portion of website traffic and brings up to 87% of the traffic source. Doing SEO to a website is directly related to the traffic.
For getting more and more engagement in your website you need a mistake-free and unique written content, site optimization, etc. All you will learn in SEO.
Source of Multiply Your Earning
If you own a website, SEO is great in increasing your income. It is quite clear that more the visitors more will you earn. SEO if did properly to your content you can multiply your website’s engagement and so the money.
Google needs help in understanding your business. Your website that is SEO friendly can help enlighten your business on search engines in the best possible way. Taking SEO into consideration even while planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business.
How We Can Learn SEO From Home?
If you have the interest to learn SEO and become a professional. All the learning opportunities are at your doorstep. You just need to know it and show your creativity.
Learn SEO online From Free and Paid Courses
- Free SEO Course (ClickMinded)
SEO Expert Tommy Griffith is the instructor of the ClickMinded SEO course who was managing SEO of PayPal and Airbnb. It is a free course.
- SEO By Nail Patel
The industry specialist and well know Nail Patel has a YouTube channel where he uploads videos about Search engine optimization and Digital Marketing.
- Search Engine Optimization (SEO) Specialization (Coursera)
Coursera offers numerous online courses, SEO specialization is one of them that is taught by experienced instructors. The course duration is 4 months.
- SEO Training Course by Moz (Udemy)
The course is one of the popular SEO course and has an overall rating of 4.3/5 stars. The course format is video, and the duration is 3.5 hours. There are many Free SEO courses available on udemy.
Learn SEO from Blogs and Forums
You may not comfortable with video lectures and visual learning but don’t worry. You have a heap of blogs and forums to learn SEO from scratch. A few best of the blogs and forums are discussed.
- Google Webmaster Central Blog
Google Webmaster Central Blog is a complete list of the blog where you can get updates about crawling, indexing, and ranking. It is a complete resource for webmasters to meet SEO needs.
- Search Engine Journal
Experts share an update about SEO, PPC, social media, and content marketing, and featuring tips and advice in the blog.
Search Engine Journal blog
- The Moz Blog
The blog is from a popular SEO software provider, Moz. You will find frequent posts regarding SEO features tips and advice there.
I hope this guide will help you to learn SEO at home. No its your turn to learn it and practice it on creating a free blog on google.