Reasons Why Backlink Exchange Program Is Bad For Website SEO

Back Link Exchange program is one site adding links of other sites and in return offering them to add it’s links to their sites. It’s a, “I’ll help you if you help me” kind of offer.

Bloggers find it as an easy and quick way of giving their blog more exposure because Link Exchange program drive more traffic and increase the audience of the blog.

Also, it makes up the search engine results due to the fact that this way, their rankings on search engines increases quickly and easily. This helps in giving the blog a whole new audience from other blogs that include your site links. But that’s not all.

Bad comes with the good. Let me show you the negative side of Back Link Exchange networking.

Risks Involved In Backlink Exchange Program

Sometimes, the link exchanges become a lot in number and that is one of the negative aspects of Backlink exchange networking because this way, google begins to decrease the fame of your blog.

Also, another such aspect is that when you are requesting link exchange with a website, you can’t know for sure how good or bad the reputation and ranking of that website is because link exchange does not always let you see it.


This way, if a website you are requesting exchanging links with is of a bad reputation and it adds links of your website, automatically your website’s image and reputation decreases with it which in turn decreases the ranking of your website. This will also lower down your Google importance.

For example, the devaluing of all links coming from private blogs or spam blogs by Google in 2012 is another good reason why you need to and should avoid backlinks.

All the successful bloggers around the world don’t use backlink program or spammy blogs to increase rating of their blogs. You must be thinking, how come they are so successful then?  The reason is the trust they give to the readers of their website.

The promise of providing good quality and original material to their audience and keeping that promise is how they do it.

If you gather and write extraordinary and different in a sense of never read before kind of article for your blog, it increases your chances of being more popular because other sites will include links to your good articles on their articles which will increase your audience and your rankings.

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This way, your links will only be added to good and relevant sites and that way, people will appreciate you. If your website includes links to irrelevant sites and sites with ads and spams, your audience will be disappointed in you and your choice of material.

New audience will surely visit your blog once in a while but to keep them coming again and again and to make them want to read your blog is upto your choice of material. If they find good and relevant stuff, they will surely want to visit again.

If they find irrelevant and spammy links, they are surely never coming back! Now that is upto you to make your blog a site for enjoyment and reading interesting, new material, something that will catch a reader’s eye and make him want to rad more from you.

The Alternative Of Link Exchange Program

As already mentioned, all the successful bloggers of today don’t use or encourage the use of link exchanges. It is now an old way of getting audience and it is also discouraged for decreasing views and ratings of your blog over a long term.

But there definitely are better and more easy ways of spreading your site through the internet and getting readers and viewers from all over the world.

One of these ways is social media. Everybody in today’s era is busy on social media. It’s an easy target to spread your website. You can spread links of your materials on all sorts of social media websites, Facebook, Twitter, Instagram, StumbleUpon etc and get millions of views in days.

But also, to keep this audience increasing and coming back, you have to provide them with quality material that they would love to read and want more of such material.

The key is to write unique and interesting material. Something that will have the readers telling about it to their friends and family and giving you more readers. In the end, it’s all about your audience and their appreciation.

You have to know how to catch their eye and give them something to leave them awed at. This way, they’ll be waiting to get more from you and it will keep them visiting your blog over and over.

You should also be active on social media websites, posting about your websites and material and attracting followers. You can post a part of your material to catch follower’s eyes and lead them to your blog that way. Your activity on social media counts because that’s where you get your ratings and views from.

In the end, it’s better to get followers the rights way than just spreading your links blindly to spammy websites through Backlink Exchange program which will cause you decrease in your followers and ratings.


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